We often think about creativity as making something, but in fact the core definition of the word means ‘to grow’. When we are expressing our natural desire to be creative, it becomes as though the world and all that is in it is electric and amazing – and the truth is – that is how it actually is.
For a book to successfully reach an audience, there are two major factors that need to be given immense respect and focus; marketing and discovery. How do we inform our audience and how can readers find our work? Traditionally, bookstores have had a very large part to play in both of these exercises however the landscape has changed with such a massive online presence and audience. Therefore, for the new age author, marketing is primarily focused on building a strong online presence and strategy. Marketing needs to be addressed as more of a progressive and staged activity. It has to incorporate a variety of different strategies.
You have a published book — now go sell it. That easy? Not necessarily. Here are four basic tips to help profile your published book online for free. Congratulations on having the courage and commitment to writing and creating a published book. However, of all the people that say they want to write a book only 10% will actually write something. Furthermore, only 10% of those will complete their manuscript. Again, only another 10% will wind up talking to someone in my position. Why is this number so small?