For a book to successfully reach an audience, there are two major factors that need to be given immense respect and focus; marketing and discovery. How do we inform our audience and how can readers find our work? Traditionally, bookstores have had a very large part to play in both of these exercises however the landscape has changed with such a massive online presence and audience. Therefore, for the new age author, marketing is primarily focused on building a strong online presence and strategy. Marketing needs to be addressed as more of a progressive and staged activity. It has to incorporate a variety of different strategies.