We often think about creativity as making something, but in fact the core definition of the word means ‘to grow’. When we are expressing our natural desire to be creative, it becomes as though the world and all that is in it is electric and amazing – and the truth is – that is how it actually is.
Producing an idea to develop a solution to the situation or problem is the “what if” stage, because once the questions have been asked, the natural step forward is to attempt the discovery of the answers; produce an idea. If I’m not happy, maybe I need to change my routine, get a new job, or write something new. If things aren’t looking right or correct maybe it needs colour, reconceiving, further application or to start again.