You have a published book — now go sell it. That easy? Not necessarily. Here are four basic tips to help profile your published book online for free. Congratulations on having the courage and commitment to writing and creating a published book. However, of all the people that say they want to write a book only 10% will actually write something. Furthermore, only 10% of those will complete their manuscript. Again, only another 10% will wind up talking to someone in my position. Why is this number so small?
Fear of Failure
Well, we have been conditioned to remain within social expectations and fear the possibility of failure. However, as some of the greatest entrepreneurs and authors will tell you – success does not come without failure and fear. Furthermore, in my opinion, that is a state of mind. Fear is an excuse. It is different from a danger which is very real. Fear is an emotional and mental block we create. It prevents us from taking risks or putting ourselves out there for scrutiny and comment. You have a published book! You have stepped up, now it’s time to step out!
What if you wrote a literary masterpiece? Maybe you wrote the ultimate toolbox or guideline that changes lives? You may have documented a part of your nations or family’s history never to be lost, but have no idea to share any of it? There are simple answers to these questions. First, you leave a legacy, a footprint in time never to be forgotten. The trick now is to draw the public’s eye toward your published book and enjoy the feedback, growth, and impact. We also can’t ignore the financial reward that can come from your passion and creativity. Sometimes that can be new territory for a writer. Therefore, before stepping into some intense education in the book marketing field, here are a few ideas that will help, Let’s focus on four tips to build your profile and lift the awareness of your book without costing a cent.
Social Media For Your Published Book
Create a social media profile dedicated to your published book. The core of all online and in-person marketing is connected to social media. These profiles are easily discoverable. Therefore, it is here where potential buyers can find out more about you, as an author. So why is this so important? Over 15 years ago, McDonald’s and Coca-Cola executives were asked if they were on Facebook. Both replied yes. They were asked if it had increased their bottom line. Both replied no. They were asked why they were on Facebook if it didn’t increase revenue. They replied ‘because everyone else is’. It’s all about brand awareness! Nowadays, almost two decades later, social media actually does increase the bottom line. The fab five social platforms are Facebook, Instagram, Twitter, LinkedIn, and YouTube. It’s time to get social!
Connect With Your Audience
If your published book is non-fiction, research websites and social media platforms that are frequently visited by readers interested in your topic. Websites that sell products related to your subject are of particular value and the facilitators may be willing to promote or even sell your book through their site. At the very least, they may be willing to read your book and post a short review and a link to more information.
Create a book-related signature for your email. Adding a graphic or well-written line about your book in your signature to all your outgoing email helps get the word out. You never know when your site will grab an email recipient’s curiosity and prompt them to investigate your book further. Again this is all about brand recognition. The more people see and get familiar with your published book and your new status as an author, the more likely the growth in awareness and interest will develop.
Press Release For Your Published Book
Develop a press release that covers the release of your published book and its topic. The press release should be sent to mainstream newspapers as well as any publication that has some connection with the topic of your publication. Most importantly, focus on your local media outlets. I believe book marketing starts from the inside out. In other words, start local and finish global. You will learn a lot from building your marketing reach on the smaller stage so once you reach a larger platform, you have learned a lot of do’s and don’ts.
To examine more focused and personalised approaches on how to profile your published book online or the book marketing process, feel free to get in touch and have a chat about your book, your goals, and your desired success.
Remember, #becreative #beinspired #bepublished