Description

Personally tailored 1-on-1 NINE session BOOK MARKETING MENTORSHIP program.

In-person (QLD, Australia) or Video Call (Zoom/SKYPE)

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SESSION ONE – PERSONAL DEVELOPMENT

• SIX STEPS TO BOOK MARKETING SUCCESS
• THE TEN TOWERS OF TRIUMPH
• TOP MARKETING PRINCIPLE BY THE EXPERTS

SESSION TWO – PROFESSIONAL DEVELOPMENT

• DISCOVERING THE PURPOSE OF YOUR BOOK
• ESTABLISHING GOALS AND TARGETS
• SET YOUR RRP AND THE IMPACT OF DISCOUNTS

SESSION THREE – PRE-SALE (PART I – Establishment)

• MODULE ONE: REFINE YOUR ELEVATOR PITCH
• MODULE TWO: EARLY REVIEWS/CELEBRITY ENDORSEMENTS
• MODULE THREE: WEBSITE DEVELOPMENT
• MODULE FOUR: SOCIAL MEDIA
• ADDITIONAL: DEVELOPING YOUR ACTION PLAN

SESSION FOUR – PRE-SALE (PART II – Development)

• MODULE SIX: CULTIVATING A POSITIVE ATTITUDE
• MODULE SEVEN: MEDIA KIT AND PRESS RELEASE
• MODULE EIGHT: WEBINAR DEVELOPMENT
• MODULE NINE: PRE-SALE STRATEGY OVERVIEW
• MODULE TEN: PHYSICAL BOOK LAUNCH EVENT

SESSION FIVE: YOUR PRE-SALE STRATEGY (PART III – Preparation)

• PRE-SALE STRATEGY: STAGED BOOK MARKETING PRE-SALE including DAY-BY-DAY TASKS

SESSION SIX: PHYSICAL MARKETING (PART IV – Local Activity)

• POST-LAUNCH CHECKLIST
• MODULE ELEVEN: AWARDS AND COMMENDATIONS
• MODULE TWELVE: MEDIA ACTIVITY
• MODULE THIRTEEN: SPECIALTY STORE MARKETING
• MODULE FOURTEEN: PUBLIC SPEAKING
• MODULE FIFTEEN: BOOKSTORES AND LIBRARIES

SESSION SEVEN: DIGITAL MARKETING (PART V – Global Activity)

• MODULE SIXTEEN: ONLINE BOOK PROMOTION
• MODULE SEVENTEEN: BLOGGING AND ARTICLES
• MODULE EIGHTEEN: WEB FORUMS
• MODULE NINETEEN: PODCASTING
• MODULE TWENTY: VIDEO MARKETING
• MODULE TWENTY-ONE: ONGOING REVIEWS (including Amazon Best-Seller Strategy)

SESSION EIGHT: MARKETING STRATEGY REVIEW

• MODULE TWENTY-TWO: RECAP AND Q&A
• MODULE TWENTY-THREE: WHAT’S NEXT?

SESSION NINE: A CAREER AS AN AUTHOR

• MODULE TWENTY-FOUR: HOW TO EARN $100K A YEAR AS AN AUTHOR