The design of your book cover is critical. Don’t judge a book by its cover. Of course we do, it’s the first element of a book that draws our attention. What attracts our eye is what will motivate us to pick the book up. When we are in the midst of the book publishing process, we need to examine this carefully. We need to ensure that your book cover design is effective, relevant and captivating.
Think ‘Marketing’ with Book Cover Design
As an author, you have worked hard to write your book and bring it into the book publishing process. However, it is essential you are thinking ‘marketing’ at this stage and your best marketing tool is your cover. Naturally, you want to make sure that the book reaches out to masses and sell well. Therefore, your book cover design has a vital role to play in catching the reader’s eye. If the cover is captivating and unique, it will surely draw the potential customer in. Primarily we want your cover design to trigger the interest and curiosity about its content. The design elements such as relevant imagery, colours, and fonts should give an indication.
So a potential customer will judge a book by its cover. If the design is simple, unique, and memorable, then, chances are they will think of buying the book. An impressive book cover design almost compels people to spend some time with the book in their hands. The customer will examine if they would buy it or not. At this point, they will most likely read the back cover blurb to learn more. Therefore, it is critical to have a concise and intriguing blurb that draws the reader in even further.
However, designing your book cover is not something we recommend you do solo. It is important you engage with professionals. Book cover designers, editors, and marketers all ensure the cover represents you and the content accurately.
The Book Cover Design Process
The cover design elements needed to stand above others in its genre. An inexperienced designer will make some common mistakes, so don’t invest in low-grade designers, artists or even attempt this yourself if you have doubt.
Our designers follow some basic principles during the book publishing process both in formatting and in cover design. Let’s review them to give you an insight into what we would be considering as we design your cover. First, keep it simple. People do not have time to understand any hidden meaning in intricate designs. They simply will move on to the next book on the shelf if the design is too complex.
If you are writing your autobiography, it is recommended to use a photo of yourself on the front cover. However, if you are not very well known then you can look at something more general. Moreover, most autobiographies tend to position the author as a prominent figure or expert. Consequently, it makes sense to highlight YOU.
In the title and/or subtitle or the by-line/tagline of the book, we need to feature a hook. As a result, the hook will keep the reader engaged and interested. We should ensure we are incorporating the hook on the cover.
Colours and Fonts
Another vital element is the colour scheme for your book cover design. It has to, above all, be in line with your book topic. This is because each colour has its own message for the readers. People certainly get this message consciously or subconsciously whenever they look at a cover design.
The fonts for the book, both interior, and cover are critical in the book publishing process. We need to use fonts in your title that is capable of giving a personality to the book cover. Remember that while colours evoke feelings and emotions, fonts add personality to your cover design. Furthermore, it is likely there will be two to three varying fonts used in your title, tagline, and author’s name. The author name font should be in line with your general branding to remain consistent.