The following is a blog published by Derek Haines on February 16, 2020, and shared with permission from the author. Ocean Reeve Publishing has reviewed and shared this blog due to its alignment with our methodology of author success. We hope you enjoy the article.
With better access to audio book creation and distribution, we expect to see more audio books produced from our authors this year. However, like the physical book, marketing audio is just as important as the space gets more crowded. Authors need to be creative and proactive.
Authors crave best-seller status to improve their marketing and increase their ego. But the much sought-after seal of approval stating you’re an Amazon Best Seller is nothing more than a momentary gasp that lasts 10 seconds, is not going to warrant any actual longevity in your promotional efforts and, for lack of a better term, complete rubbish.
You’re looking for a publisher. But what kind of publisher are you looking for? A traditional publisher? Maybe you are thinking to self-publish? Did you know there’s another option? Assisted Independent Publishing. Let’s take a look at the deep and meaningful’s of these options.
We often think about creativity as making something, but in fact the core definition of the word means ‘to grow’. When we are expressing our natural desire to be creative, it becomes as though the world and all that is in it is electric and amazing – and the truth is – that is how it actually is.
For a book to successfully reach an audience, there are two major factors that need to be given immense respect and focus; marketing and discovery. How do we inform our audience and how can readers find our work? Traditionally, bookstores have had a very large part to play in both of these exercises however the landscape has changed with such a massive online presence and audience. Therefore, for the new age author, marketing is primarily focused on building a strong online presence and strategy. Marketing needs to be addressed as more of a progressive and staged activity. It has to incorporate a variety of different strategies.